Saveforests with WWF and Empatika

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Have you heard about WWF’s latest campaign to put a stop to illegally sourced wood in the UK? Empatika has joined big businesses such as B&Q, M&S and Travis Perkins who are supporting the campaign, and we’re calling on others to do the same.

Working with timber on a daily basis for our eco fitted furniture, it’s extremely important to us that we act as a sustainable business. The environment is important to us all, and protecting it is something Tristan at Empatika is very passionate about. Many companies claim to have eco-friendly policies, but in reality they don’t work hard enough at it. We put sustainability at the heart of everything we do, and already have a number of sustainable measures in place:

  • We always use responsibly sourced wood from well managed forests
  • We use pioneering recycled materials wherever possible, including straw boards and recycled plastic
  • Our Milo furniture range is produced entirely from discarded waste wood, to make something beautiful out of our waste
  • We use green energy and recycled paper in our office
  • We support important charities such as World Land Trust and the Woodland Trust. When a customer chooses an eco option, we plant a tree and buy an acre of a tropical rainforest to ensure it is not passed into the hands of developers and poachers.

As you can see, we are passionate about protecting the world’s forests so joining the WWF #SaveForests campaign was a natural step.


Why does this campaign exist?

You may think most responsible businesses are doing enough to ensure products are made from sustainable wood which comes from forests where trees are re-planted. Unfortunately, this is not true – even here in the UK you can buy furniture and books from illegally sourced wood.

On average, each person consumes a tonne of timber a year. 10-20% of that could be illegal.

There are regulations in place to prevent illegally sourced wood entering the EU, however there are loopholes in the law. In December 2015, the law is being reviewed, so the WWF have started this campaign to raise awareness of the issue. Most of us have no idea that the items we are buying on a daily basis could be contributing to forest destruction around the world.



What can I do?

This campaign isn’t raising money or asking for donations – it is simply a campaign to raise awareness of the issue. As an individual, all you have to do is add your name to the list to show your support – at the time of writing over 46,000 people had shown their support. Then you can help spread the word by sharing the campaign on social media and being proud of the support you have shown.

Hopefully, UK businesses will pledge by 2020 to buy timber and wood products from sustainable sources, to make sure consumers aren’t buying illegally sourced wood unknowingly. Hopefully if the EU reviews and changes the current law, irresponsibly sourced timber can be eradicated from the EU market altogether.

Together we can save the forests – click here to go to the #SaveForests campaign and add your name now, it only takes a minute. To find out which companies have pledged their support, click here.

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